The Franchising team advised an emerging football coaching provider on the structuring and set up of its growing franchise network. The franchising initiative followed the principal’s years of successful footballing experience, with the aim of creating pathways for children to engage with football and build core life skills a key focus of the franchisor.

The Client

An emerging football coaching provider with a mission to use sport as a tool for youth development, focusing on building life skills and creating accessible pathways for children to engage with football.

The Challenge

Following years of successful coaching experience, the client sought to expand its reach through a structured franchise model. The goal was to create a scalable and inclusive network that could accommodate a range of franchisee profiles—from part-time lifestyle operators to full-time business owners—while maintaining the brand’s core values and community focus.

Our Approach

The Herrington Carmichael Franchising Team advised the client on the legal and commercial structuring of its franchise network. Our support included:

• Drafting a flexible franchise agreement to support varying levels of franchisee engagement
• Advising on operational documentation to ensure consistency and brand integrity across the network
• Designing a franchise model that offered accessible entry points for students and aspiring coaches, while safeguarding the quality of delivery and long-term sustainability

The Outcome

The client successfully launched its franchise network with a clear, values-driven framework that supports both commercial growth and community impact. The team was praised for its industry understanding and practical, commercially focused advice.

What Our Team Said

Joel Gocool, Senior Solicitor, commented:

“We were pleased to support our client in developing a franchise model that balances commercial needs with a community purpose, and we look forward to contributing to their future growth.”

The Team

The project was led by Joel Gocool, Senior Solicitor, with support from Harry Winkley.

Whether you’re launching your first franchise or scaling an existing network, our expert Franchising team has the experience to guide you through every stage.

Contact us today to discuss how we can support your franchising journey.