Herrington Carmichael’s M&A team advised the shareholders of a leading brand experience agency group based in central London on its sale to a FTSE 100-listed group. The transaction marked a significant milestone for the sellers, enabling them to realise value from a thriving business to enable a successful handover for continued growth.

The Client
The shareholders of a leading brand experience agency group based in central London, known for delivering high-impact campaigns across the UK and internationally.
The Challenge
The shareholders sold the entire issued share capital of the group’s holding company to a FTSE 100-listed acquirer. The transaction required careful negotiation of bespoke protections for the sellers, alignment with the buyer’s group policies, and navigation of a complex internal approval process.
Our Approach
The Herrington Carmichael M&A team provided comprehensive support, including:
- Negotiating bespoke seller protections to ensure compliance with the buyer’s group-wide governance
- Managing the legal due diligence process, including a full review of the target and its subsidiaries
- Advising on practical and commercial aspects of the transaction to ensure a smooth and timely completion
The Outcome
The transaction marked a successful exit for the shareholders, enabling them to realise value from a thriving business. The client praised the team for its responsiveness, efficiency, and commercial insight.
What Our Team Said
Joel Gocool, Senior Solicitor, commented:
“We were pleased to support our clients through the complexities of a sale in an efficient manner to a FTSE 100 group company. We wish the sellers all the best for the next chapter of their lives following over a decade of commitment to the business.”
The Team
Led by Joel Gocool, Senior Solicitor, with support from Alex Canham, Partner, Ed Beedham, Senior Solicitor, Michelle Lamberth, Senior Paralegal, and Will Chapman, Trainee Solicitor.
Whether you’re planning a strategic exit or navigating a complex acquisition, our M&A team is here to guide you every step of the way.
Contact us today to discuss how we can support you.