COVID-19: Trading in the New Normal

Apr 8, 2020

The economic landscape has changed at rapid speed as a result of the Coronavirus pandemic. Many businesses have not had time to make contingency plans and are seeing a downturn in productivity and trading. Instead of reacting to changes in the short-term, there are things a business can assess and review internally to stimulate trade and try to maintain ‘business as usual’.

Remote working

The UK is currently in ‘lockdown’ with the government advising people to only go into work if they cannot work from home. The majority of businesses are now working from home and have had to quickly take steps to ensure that employees are set up with the necessary equipment and support.

There can be some uncertainty around data protection laws and working from home. Data protection law does not prevent remote working or the use of non-company devices to work from home. Businesses will, however, need to consider the same type of security measures as they have in the workplace in normal circumstances.

If your business does not have a remote working policy already in place, we would recommend you prepare one to protect your business should any compliance issues arise. If you need any assistance with reviewing your existing, or preparing a new, remote working policy, please get in touch.


Now, more than ever, it is vital to ensure that income continues coming through your door. Assess the extent to which your business’ cash-flow has been affected by the pandemic.

Review your key customers, understand their businesses and analyse their payment performance to get an indication of their financial position. If a customer is in financial difficulty, review their payment plans with them and think carefully about extending credit to them. It may be that some of your customers are booming in the current climate so you may need to concentrate on generating further income from these customers. 

Implement any required changes – these may include:

Payment terms – you may want to think about early payment or other discounts to encourage payment from customers.

Invoicing processes – make sure invoicing is done promptly and accurately to help ensure earlier payment. Sending invoices by email will avoid any unnecessary delay.

Payment methods – consider whether there are additional methods e.g. online payments you can adopt to make payments easier for customers.

Credit control processes – regularly monitor payment due dates and remind customers of these in advance. Be clear and persistent with any debtors.

Take advantage of government opportunities

The government has announced a number of initiatives to help small and large businesses continue trading. Consider whether your business can take advantage of any of these:-

Coronavirus Business Interruption Scheme (CBILS) – support for smaller UK businesses who are experiencing lost or deferred revenues which is impacting on cash-flow. CBILS supports a number of loan products up to £5m for businesses with an annual turnover of £45m or under with 50% of that turnover coming from trading activity.

Corporate Financing Facility (CCFF) – if your business is too large to meet the CBILS criteria, you may qualify for CCFF scheme which aims to bridge cash-flow disruption for larger UK businesses. Your business must be able to demonstrate that it was in sound financial health prior to the impact of COVID-19 and makes a material contribution to the UK economy.

Coronavirus Job Protection Scheme – the scheme enables businesses to reduce their staffing costs and help to retain employees. It allows employers to furlough employees and claim a grant from the government for 80% of those employees’ wages up to a maximum of £2,500 per month.   

How can we help?

Our team of specialist corporate lawyers are able to assist you with implementing any changes during these challenging times. Getting the right advice will help to ensure that your business continues trading and survives COVID-19.

For strategic legal advice on this matter, contact our expert corporate lawyers as soon as possible. Please contact Yavan Brar on 01189 899713, Matthew Lea on 01189 898155 or Chris Gemson on 01276 854669.

For more insights on COVID-19 and how we can assist you or your business, visit our COVID-19 hub here.

This reflects the law at the date of publication and is written as a general guide. It does not contain definitive legal advice, which should be sought as appropriate in relation to a particular matter. 

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